Retail Placement · Birmingham and Solihull

Apply for Retail Placement

Retail Placement is our shelf space: your own shelf in a staffed shop, merchandised and sold by our team, with your products listed on indespoke.com. Add Featured Brand if you want the front of the shop and the window too. Choose below, tell us about your brand, and we will come back to you with a decision.

  • Retail Placement from £50 a month
  • Featured Brand £100 a month
  • 20% commission on what we sell
  • By approval — no payment taken today

Round one - November to January

  • Applications closeFriday 17 October
  • Decisions outTuesday 21 October
  • Agreement & invoiceFriday 24 October
  • Stock inThursday 30 October
  • Season runs1 November to 31 January

1. Choose what you want

Tick one or both. Most brands start with a Retail Placement and add Featured Brand once they know how their products sell on our floor.

Looking for a single day rather than a season? Book a pop-up day instead — those are approved automatically.

2. Choose your shop

Each shop is a separate fee. Pick both and we will talk through whether your range suits both floors before you commit.

3. See the space

This is what you are booking. We allocate your exact position and may move it as the floor changes, so your products always sit where they sell best.

The shelf zones in the Indespoke Birmingham shop

Birmingham

  • Retail Placement — the wall shelving, at eye level and just below. Flat price whichever shelf you are given.
  • Featured Brand — the glass display at the front of the shop, three positions across it.
  • The bottom row and the floor displays are not sold, so nothing you pay for sits out of sight.
The shelf zones in the Indespoke Solihull shop

Solihull

  • Retail Placement — the left wall, five bays of shelving across it.
  • Featured Brand — the centre table as you walk in, three positions on it.
  • A bigger floor, with rooms you can hire by the day for a workshop or a session.

4. Your brand

All fields are required. This is the application — no payment is taken on this page.

Tell us your brand name.

Tell us who you are.

Enter a valid email address.

Enter a UK contact number.

Enter your website address.

Enter your Instagram handle.

Choose the closest category.

Give us a rough price range.

Tell us a little about what you make.

Give us somewhere we can see your products.

Before you apply, please confirm

About the £15 membership

Membership and shelf space are two different things, and you do not need both. Indespoke membership is £15 a month and has nothing to do with having products in the shop. It is the room, the people and the help.

If you take a Retail Placement, membership is included at no extra cost for as long as that placement runs. You do not pay for it twice and you do not sign up separately.

If you do not renew your placement, the included membership ends with it — but you can carry it on by itself for £15 a month, and most brands do. You stay in the room, you keep hearing about every opportunity first, and you are there when the next season opens.

The communityA room full of independent founders going through exactly what you are. The part people stay for.
You hear firstPop-ups, events, stockist opportunities and every seasonal round go to members before they go public.
Coaches and surgeriesPeople who have run and grown businesses, and a Virtual Business Surgery thread every Friday for the problem you have been circling all week.

Questions

Is this an application or a booking?
An application. Shelf space is allocated, not self-serve, so we look at every brand before a space is held - fit, photography, and whether your products suit the fixture.

No payment is taken on this page. If you are approved, your agreement comes through to sign electronically and your invoice follows. Your space is held once that invoice is paid.
How long does it take?
We acknowledge your application the same day and score it within three working days. From approval to trading is about three weeks: sign, pay, set up your ShipTurtle listings and SKUs, drop your stock, go live.
Why can't I just start whenever I like?
Because a shop floor only works if it is planned. We open shelf space in seasonal windows so every brand starts together, gets merchandised properly and gets a full run at the season.

If you miss a deadline, apply anyway and we will hold you for the next round - or take pop-up days in the meantime.
Which shelf will I get?
We allocate it, and we may move it as the floor changes. The price is the same whichever shelf you are given, and the shelves we do not sell - the bottom row, the floor displays - are never used for paid placements, so nothing you pay for sits out of sight.
What commission do you take?
Our standard rate is 20% of the sale price, and it applies on top of the space fee, on every pathway - Retail Placement and Featured Brand alike.

Higher-touch consignment and special partnership arrangements are priced differently and only ever by written agreement.
How much stock do I need to bring?
As a guide, around 30 small items, or 8 to 10 clothing pieces, plus about 10 in backstock. Enough to fill your space and keep it filled.

Every item needs a physical label carrying its SKU, price and brand name, matching your ShipTurtle listing exactly. If the label and ShipTurtle disagree, the till cannot attribute the sale to you.
How and when do I get paid?
You keep ownership of your stock until it sells, and you will have your own ShipTurtle account showing live stock and live sales.

We pay out by bank transfer within 30 to 60 days of the month end, with commission already deducted, and every payment comes with a statement showing exactly what sold.
Can I take Featured Brand without a Retail Placement?
It is designed as an add-on for brands who already have a placement, and that is how most brands take it. Apply for it on its own if you want to and we will tell you honestly whether it makes sense for your products.
How long am I committed for?
Retail Placement is a three-month season, then month to month at 55 pounds until you tell us otherwise. Featured Brand is taken a month at a time.

Fees are payable monthly in advance and are non-refundable: if you leave mid-period you stay in to the end of the period you have paid for. Notice periods and stock collection windows are set out in your agreement.
Do I have to work in the shop?
No. Our team merchandises your space and sells from it five days a week. Time on the floor is entirely optional - though customers love meeting the makers, and it is one of the best ways to sell.